Insights

Posts by:

Christine Lipkau

AI Act: does your proprietary AI make you a provider or a deployer?

The AI Act doesn't treat every company the same way: whoever puts an AI system on the market (the provider) carries much heavier obligations than whoever simply uses it inside a company (the deployer). Have company-wide ChatGPT, Claude or Copilot licenses made you one or the other? In most cases, no — but understanding which side you're on, system by system, still matters.

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Unleashing Gen AI for smarter Marketing

At Hyntelo we not only develop state-of-the-art AI solutions but also integrate AI into our everyday operations across various business units. Our marketing department, in particular, has seen a transformative impact through generative AI, enhancing both our creative and strategic processes. 

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