Insights

choose llm for task

How to choose an LLM for your task

On the text leaderboard of Arena, a public scoreboard that ranks AI models by user votes, the top three scores sat about five points apart at the time of writing [1]. The site's own margin of error, its estimate of how far off each score could be, was about five points too. Read strictly, the top of the table was a tie, printed as a ranking all the same. That is the starting problem for anyone working out how to choose an LLM.

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Formula one AI spending

How Formula One can help you understand AI spending

For years Formula One engines were made faster the obvious way: more fuel, more displacement, more of everything. In 2014 the sport changed what it measured. Each car got 100 kilograms of fuel for a whole race, a third less than before, and a second rule capped how fast it was allowed to burn them: 100 kilograms an hour, measured by a sensor fitted to every car [1].

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AI Act: does your proprietary AI make you a provider or a deployer?

The AI Act doesn't treat every company the same way: whoever puts an AI system on the market (the provider) carries much heavier obligations than whoever simply uses it inside a company (the deployer). Have company-wide ChatGPT, Claude or Copilot licenses made you one or the other? In most cases, no — but understanding which side you're on, system by system, still matters.

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Why Content Velocity & Field Execution are Pharma’s Next AI Battleground

Pharma's Next AI Battleground: Content Velocity & Field Execution

The European pharmaceutical market, worth €313 billion in exports and running a €194 billion trade surplus, is under structural margin pressure that isn't reversing. With patent cliffs threatening $300B+ in lost revenue, rising tariffs, and stricter regulation, brands in the sector are facing growing complexity across content compliance, field execution and commercial performance at scale.

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AI mercato italiano nutraceutico

Come l'AI può trasformare il settore nutraceutico

Il mercato italiano degli integratori alimentari, del valore di 5 miliardi di euro e primo in Europa, sta attraversando una trasformazione profonda. Con un consumatore sempre più autonomo, la pressione crescente dei marketplace globali e un quadro normativosempre più stringente, i brand del settore si trovano a gestire una complessità crescente tra relazione cliente, compliance e contenuti su larga scala.

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