Hyntelo mentioned (twice) as a Sample Vendor in the Gartner® Hype Cycle 2023

Hyntelo has again been recognized as a Sample Vendor in the Gartner “Hype Cycle for Life Science Commercial Operations, 2023” report. For the first time, Hyntelo is recognized as a Sample Vendor in “Modular Atomic Content in LS”, and for the second year as a Sample Vendor in “Advanced Decision Support for Sales”.

The Gartner® Hype Cycle™ for Life Science Commercial Operations 2023¹ report states “Life science organizations strive to balance innovation and operational value delivery. This Hype Cycle provides CIOs with strategy input by tracking maturity levels and adoption rates of key technologies to guide their strategic commercialization planning and investments.”

As defined by Gartner: “Modular atomic content (MAC) in life science (LS) consists of technologies and processes for producing content, such as imagery and copy, by reconceptualizing a unit of content into smaller building blocks or atoms. MAC approach promotes content reuse and personalization by assembling different permissible combinations of content atoms to create videos, emails, webpages, and other marketing assets. MAC tools expedite regulatory-compliant content production, governance, approval and distribution.”

According to the report the value of MAC is demonstrated across multiple areas, which helps to:

• Foster data-driven culture for content planning and ideation.
• Improve content development efficiency through reuse.
• Support customer-centric initiatives, ensuring that relevant content can be delivered at the most impactful moments in the customer journey.
• Facilitate agile content development in response to changing customer needs.
• Streamline translation/localization efforts, while maintaining compliance to local regulations

The report also states: “In contrast, MAC approaches promote content reuse, reducing production costs and timelines, and improving content quality.”

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As defined by Gartner: “Advanced decision support for sales (ADSS) tools apply predictive and prescriptive machine learning (ML) algorithms to interpret data, identifying best-possible actions that will meet the objectives of both brand teams and their customers. Life science organizations use these tools to guide their sales representatives in achieving consistent operational excellence and goal attainment by providing personalized and actionable insights.”

According to the report ADSS tools enables life science organizations to:

• Drivers Identify the optimal frequency to visit HCPs to deliver the most appropriate message based on HCPs’ preferences.
• Assist with diagnosing key performance issues and developing tactics for remediation.
• Learn from and institutionalize best practices from top-performing sales reps, helping newer and underperforming sales reps improve their performance.

The report also states "ADSS tools enable organizations to derive greater ROI from existing investments in people and technology.“

To consult the report click here (Gartner subsciption needed).

¹ Gartner, Hype Cycle for Life Science Commercial Operations, 2023, Animesh Gandhi, 20 July 2023

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