---
title: Insights - Hyntelo | Séverine Huille
description: "Hyntelo's Insights Hub: corporate news, events, awards and Brainiacs deep dives on tech, AI, data science & much more."
---

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# Insights

Select Category AI Awards & Mentions Brainiacs Content Data Science Design ESG Events Lyriko News Next Best Action R&D Software White Paper

Posts by:

## Séverine Huille

![Next Best Action Pharma](https://blog.hyntelo.com/hubfs/Blog/Blog%20Images/5.NBA.png)

[Next Best Action](https://blog.hyntelo.com/tag/next-best-action)

### [Next Best Action nel Pharma](https://blog.hyntelo.com/next-best-action-nel-pharma)

Dec 12, 2022, 6:30:00 AM

La**[Next Best Action](https://www.hyntelo.com/cose-la-next-best-action/)** è una strategia incentrata sul cliente. In sostanza, considera le diverse azioni che potrebbero essere intraprese, per poi decidere **quale sia la migliore da attuare.**

![Séverine Huille](https://blog.hyntelo.com/hs-fs/hubfs/Blog%20authors/HS_Huille.png?width=45&name=HS_Huille.png) 

[Séverine Huille](https://blog.hyntelo.com/author/séverine-huille) 

[Read More](https://blog.hyntelo.com/next-best-action-nel-pharma)

![Next Best Action cos'è](https://blog.hyntelo.com/hubfs/Blog/Blog%20Images/1.NBA.png)

[Next Best Action](https://blog.hyntelo.com/tag/next-best-action)

### [Cos’è la Next Best Action?](https://blog.hyntelo.com/cose-la-next-best-action)

Oct 14, 2022, 5:00:00 PM

Nell’era digitale e della cosiddetta *omnicanalità*, proporre una *customer journey* idonea a massimizzare l’ingaggio dei clienti risulta una sfida per il marketing. Oggi la soluzione si trova nella **Next Best Action** (NBA), che in italiano chiameremmo la “migliore prossima azione”.

![Séverine Huille](https://blog.hyntelo.com/hs-fs/hubfs/Blog%20authors/HS_Huille.png?width=45&name=HS_Huille.png) 

[Séverine Huille](https://blog.hyntelo.com/author/séverine-huille) 

[Read More](https://blog.hyntelo.com/cose-la-next-best-action)